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Damien's avatar

I am tempted to tie this post to your last post and posit something. Not optimization per se but maybe something more like "Enthusiasts and Bimodal Distributions".

You pointed out in the last article that the 80th percentile movie/food lover is less happy, as the critical taste is driven by the 95th percentile (or to me even higher) and the mass appeal is driven by the 50th percentile (or slightly lower).

I think this is a feature replicated across an increasing number of domains. Clothing, exercise, events, music, food, , etc.

In all of them, if you take an interest in something and you search out information you will quickly locate the Enthusiast Community for that domain. They won't be that numerous (maybe top 5% or interest) but they have an established set of beliefs and more importantly goods that are agreed upon as the best.

Though 5% isn't a massive share, they spend 15-20x per person as a normie and it's enough to drive hype and scarcity for nominally non-exclusive goods.

For domains that do have exclusive goods it drives astronomical prices for those desperate to show they're true Enthusiasts or who just have to try the best thing.

It also generates a bimodal market where you have Enthusiast submarket focused on expensive luxury goods and a normie market focused on largely disposable cheap goods for normies.

So you can't just buy a pretty good shirt with reasonable styling anymore. J Crew has suffered bankruptcy and anyone else who doesn't scamper to become a hype brand or a fast fashion brand is doomed to join them.

The people who will feel most annoyed by this arrangement are the upper middle class. People who used to be able to achieve reasonably good outcomes by spending just a bit more money than average to get a good outcome across many domains.

Now you can't do that. Your is limited to becoming an Enthusiast across as many domains as you can manage and risking being trapped in an unsatisfying positional good/trend setting war or buying the same useless junk as the normies.

You can't instantly be recognized as having good taste and relatively high status because Enthusiasts now rule all domains and 90th percentile might as well be 50th because you're buying/doing the same things.

I don't really view this as any better or worse than the previous unimodal equilibria, it's just clearly worse off for the self perception of the previous unimodal winners, who look a lot like you and I.

David Sasaki's avatar

The best “move” for me was to leave hyper-optimized, competitive San Francisco for inefficient, highly serendipitous Oaxaca. NYC strikes me as especially emblematic of this:

“There are now social, cultural and economic offerings tempting you at every single level of the ladder, so you will never feel satisfied, while also knowing you can always get to the next tier (it’s so close — I just need to move to this larger city, get the $6000 road bike! etc). This means that gains are not appreciated, but rather, serve as capital to be used to pursue future opportunities.”

Wondering if this gravitational pull toward hyper-optimization makes you rethink NYC as the promised land?

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